Life Drawing Live
Privacy Notice
This privacy notice provides information on how Avanti Media Limited receives and processes your personal data when you upload your life drawing to be featured in Life Drawing Live (“the Programme”).
We keep our privacy notice under regular review. This version was last updated on 10 September 2021.
The Programme is not intended for children or young people, and we do not seek to collect data relating to children or young people. If you do provide us with information regarding children or young people, you confirm that you have:
This Life Drawing Live Privacy Notice supplements our Avanti Contributor Privacy Policy which contains more detailed information about our data processing. This notice, together with any other privacy policy or fair processing policy that may be provided to you on specific occasions when your personal data is being collected or processed in connection with the Programme, is provided to you so that you are fully aware of how and why your personal data is being used. This privacy notice supplements other notices and privacy policies and does not override them.
Any reference to "we", "us" and "our" is to Avanti Media Limited (company no. 03120908). Unless otherwise stated below, we are a joint “data controller” of your personal data together with the BBC. You can contact us at mair.davies@avantimedia.tv or write to the Data Protection Officer, Avanti Media Limited, Tagomago Park, Unit 2&3, Dowlais Road, Cardiff CF24 5TW for more information about how we process your data or if you have any questions about this privacy policy or our privacy practices.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with any concerns before you approach the ICO so please contact us in the first instance.
When you upload your life drawing through BBC’s Uploader, the BBC may share personal data with us, including your name, username and location along with any identifiable metadata contained within your digital image.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
The Programme will invite you to upload a digital image of your life drawing along with your given name and geographical location using BBC Uploader. The digital image you provide, along with your username and location is shared with us by the BBC and may constitute your personal data.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
We will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
We may receive, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
|
Type of personal data |
Why do we collect this data? |
Lawful basis for processing including basis of legitimate interest |
|
Health |
To assess any reasonable adjustments we might need to make to enable you to take part in the Programme if you are selected as a semi-finalist and to meet our duty of care to you. To meet our duty of care and health and safety obligations to you and other people taking part in and/or working on the Programme. |
Consent Substantial public interest Necessary to comply with a legal obligation Performance of a contract with you Made public by you |
|
Criminal convictions, current or pending criminal proceedings, county court judgments, and/or formal cautions.
|
Due to the high-profile nature of the Programme and the potential scrutiny contestants may come under.
If you are selected as a semi-finalist or reserve to assess your suitability to participate in the Programme.
To meet our duty of care and health and safety obligations to you and other people taking part in and/or working on the Programme, and our duty of care to our viewers.
|
Consent Made public by you |
|
Ethnic origin
|
At semi-finalist stage, to monitor and increase on-screen diversity on the Programme. |
Consent Substantial public interest Made public by you |
|
Religious beliefs |
At application/shortlist stage – Avanti rely on substantial public interest to understand your reasons for wishing to participate in the Programme. |
Consent Substantial public interest Made public by you |
|
Identity data (includes first name, maiden name, last name, marital status, title, date of birth and gender) |
At application/shortlist stage to contact you in relation to your application to take part in the Programme, Avanti rely on legitimate interests.
To develop and produce the Programme. |
Consent Legitimate interest – necessary for us to develop and produce the Programme Performance of a contract with you |
|
Contact data (includes address, email address and telephone numbers) |
At application/shortlist stage to contact you in relation to your application to take part in the Programme, Avanti rely on legitimate interests’ |
Consent Legitimate interest - necessary for us to develop and produce the Programme Performance of a contract with you |
|
Profile data (includes your interests, singing experience and interview responses) |
At application/shortlist stage, to assess your suitability to participate in the Programme. Avanti rely on legitimate interests.
To develop and produce the Programme. |
Consent Legitimate interest - necessary for us to develop and produce the Programme Performance of a contract with you |
|
Marketing and communications data (includes your preferences in receiving marketing from us and our third parties and your communication preferences) |
At semi-finalist stage, to notify you of other similar opportunities or productions in which you may be interested. |
Consent Legitimate interest - necessary for our legitimate interests (to develop our productions and grow our business) |
If your life drawing is featured on Life Drawing Live, the name and location you provide via BBC uploader might be disclosed to the public. The digital image that you upload via BBC uploader could be printed off and discussed on the Programme or displayed on screen during the live Programme.
Your data will be used by our employees and staff who are working on the Programme on a need-to know basis. It may be shared internally with our Business Affairs, Health and Safety and Insurance teams. Where necessary, it may also be shared externally with our professional advisers, the BBC, our insurer, the insurer of the BBC. If the data is included in the content of the Programme, it will be shared with anyone who views the Programme and/or clips of the Programme throughout the world.
Any third parties with whom we share your data will be required to comply with current data protection and privacy laws.
In the case of the BBC or insurer, they will be the “data controller” of your personal data (either alone, jointly or in common with us) and will be required to maintain their own records. Where that is the case, we may refer you to those professionals to exercise your rights over your data.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Details of retention periods for different aspects of your personal data are set out in the table below.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
|
Category |
Retention Period |
|
If your life drawing appears in the Programme. |
The period during which we have the right to exploit the Programme. |
|
If your life drawing does not appear in the Programme. |
Up to 1 month following transmission of the final episode of the Programme. |
We do not transfer your data to third party service providers outside of the United Kingdom and European Economic Area.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
What are my data subject rights and how can I use them?
Under certain circumstances, you have rights under data protection laws in relation to your personal data including rights to:
For more information on your rights and how to use them or if you wish to exercise any of the rights set out above, contact mair.davies@avantimedia.tv.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than one month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Your personal details are very important to us and you understand that the information you supply will be handled and stored according to current data protection and privacy legislation, and the privacy notices referred to above.